Hi Mike,

Thank you for your explanation! I just find it odd this is default 
behavior. It isn't a keyword so I wouldn't expect it to show up in the 
Keyword performance report unless I specifically request it with an 
"includeContent" predicate or something. ;)

I understand though, again thank you!

Best regards,

Tiana

On Monday, 14 December 2015 19:19:42 UTC+1, Michael Cloonan (AdWords API 
Team) wrote:
>
> Hello,
>
> This data is returned because it may be useful in some contexts, even if 
> it's not for yours. Perhaps someone wants to compare keyword performance 
> vs. "Content" performance, which is possible in a single report because of 
> this, or specifically wants to see the "Content" data.
>
> In any case, you can set a filter on your report to remove this data if it 
> is not relevant for you.
>
> Regards,
> Mike, AdWords API Team
>
> On Friday, December 11, 2015 at 9:30:27 AM UTC-5, Tiana S. wrote:
>>
>> Keywords named "Content" are being returned in responses from the 
>> Keywords performance report. I found an old thread about this 
>> <https://groups.google.com/forum/#!topic/adwords-api/BsmhW9ey9iI>, in 
>> which was explained that these are statistics from clicks generated on the 
>> Google Content Network. They are apparently not associated with any of the 
>> keywords because the ads weren't shown as a direct result of the search. 
>>
>> It's a Keywords performance report but "Content" is not actually a 
>> keyword...
>> So, my question: why is this returned if it isn't a keyword?
>>
>> Thanks,
>>
>> Tiana
>>
>

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