Hi Josh, The scenario I described is not normally what the user sets out to configure from scratch. It commonly happens when the adgroup starts with having 2 ads, one for desktop and one for mobile, but then the desktop Ad gets paused (for many reasons including budget, ROI, etc.). When this happens, the remaining mobile Ad starts running on all devices simultaneously (whereas before, it used to run only on mobile).
The adwords user would have liked to have configured the 2 URLs from the beginning so the correct landing page continues to be displayed in circumstances like this. With the current way the web interface works, that mobile Ad will not work as the marketer expects. Anyway, I was curious to know if there was a good reason the web interface works as it is, but it seems to me there isn't. Oliver On Friday, June 5, 2015 at 5:11:01 PM UTC+1, Josh Radcliff (AdWords API Team) wrote: > > Hi Oliver, > > For the vast majority of users, they'll only check the mobile preferred > flag if they have at least two ads in their ad group: one for desktop, and > one for mobile. In the setup you described, there's no real benefit to > setting the mobile flag to true, because you're actually expecting the ad > to serve to both desktop and mobile users. In that situation, I'd recommend > setting the *finalUrls* field to a desktop-appropriate final URL, and the > *finalMobileUrls* field to a mobile-appropriate URL, and then not set the > *devicePreference* at all. > > One point of clarification/correction: earlier I mentioned that the > recommendation was to set *both* *finalUrls* and *finalMobileUrls* when > creating a mobile-preferred ad via the API. This was incorrect. The correct > recommendation is to simply set *finalUrls* (same as the user interface) > in this situation. You can also set the *finalMobileUrls* and they will > be used for mobile impressions, but in the standard use case where a > mobile-preferred ad exists alongside non mobile-preferred ads in the same > ad group, there's no real benefit to doing this. > > Thanks, > Josh, AdWords API Team > > On Friday, June 5, 2015 at 4:03:17 AM UTC-4, Oliver wrote: >> >> Hi Josh, >> >> Let me give an example to illustrate my point why the web interface is >> limiting. >> >> Imagine an adgroup with 2 Ads. *Both* Ads were created as mobile >> preferred Ads (i.e. the mobile preferred option is checked). In this case >> (and assuming the mobile bid adjustment is anything but -100%), these 2 Ads >> will run on all devices (both desktop and mobile devices) i.e. they will >> behave as if they were both created *without* the mobile preferred flag >> checked. >> >> Now, since they will run on all devices, I'd like to define both the >> finalUrl and the mobileFinalUrl. However, as you know, creating mobile >> preferred Ads via the web interface does not allow you to define the >> mobileFinalUrl. So I now have Ads that run on desktop devices using >> finalUrl and on mobile devices using also the finalUrl. >> >> The question is why there is a discrepancy in how the web interface >> works? If it allows us to define finalUrl and mobileFinalUrl for deskptop >> Ads, why doesn't it let us do the same for mobile preferred Ads? The end >> result is not the same in this scenario. >> >> Oliver >> >> >> >> >> On Thursday, June 4, 2015 at 9:28:00 PM UTC+1, Josh Radcliff (AdWords API >> Team) wrote: >>> >>> Hi, >>> >>> I realize the user interface doesn't allow you to set the final URLs and >>> this can be a bit confusing, but the end result will be the same on an ad >>> with *devicePreference=30001 *whether you: >>> >>> a. Set only *finalUrls* (as the user interface does) to your mobile >>> final URL >>> >>> OR >>> >>> b. Set both *finalUrls* and *finalMobileUrls* to the same mobile final >>> URL >>> >>> Could you elaborate on how this limits functionality? Are you referring >>> to the case where the ad does *not* have *devicePreference=30001*? In >>> that case, the user interface and the API *will* let you set separate >>> final URLs and final mobile URLs, and they'll be used according to the >>> device type of the user when serving ads. >>> >>> Thanks, >>> Josh, AdWords API Team >>> >>> On Thursday, June 4, 2015 at 12:09:35 PM UTC-4, Oliver wrote: >>>> >>>> Hi Josh, >>>> >>>> Thanks. But that still doesn't answer my original question. >>>> >>>> I understand it is recommended to set both final URLs for mobile >>>> preferred Ads. But my question is *there is no way to set the Mobile >>>> Final URL* in the web interface when trying to create a mobile >>>> preferred Ad. Please see the screenshot I attached earlier. >>>> >>>> I know it's possible to set the* Mobile Final URL* programmatically >>>> via the API but the way the web interface works raises many questions as >>>> to >>>> why users can't do the do via the web interface, hence severely limiting >>>> this functionality. >>>> >>>> >>>> >>>> >>>> >>>> On Thursday, June 4, 2015 at 5:01:53 PM UTC+1, Josh Radcliff (AdWords >>>> API Team) wrote: >>>>> >>>>> Hi Oliver, >>>>> >>>>> The recommendation from the upgraded URLs team is to set *both* >>>>> *finalUrls* and *finalMobileUrls* when creating an ad with >>>>> *devicePreference* set to *30001* (mobile). When serving ads on >>>>> mobile devices, AdWords will use the *finalMobileUrls* if they are >>>>> set, else it will fall back to the *finalUrls*. However, the API >>>>> requires that you set *finalUrls* if you also want to set >>>>> *finalMobileUrls*, so you'll need to populate both fields in this >>>>> case. >>>>> >>>>> Thanks, >>>>> Josh, AdWords API Team >>>>> >>>>> On Friday, May 22, 2015 at 4:49:41 PM UTC-4, Josh Radcliff (AdWords >>>>> API Team) wrote: >>>>>> >>>>>> Hi Oliver, >>>>>> >>>>>> It appears that if you create a *TextAd* through the API and set the >>>>>> devicePreference >>>>>> <https://developers.google.com/adwords/api/docs/reference/v201502/AdGroupAdService.TextAd#devicePreference> >>>>>> to >>>>>> *30001* (mobile), then AdWords will simply use the *finalUrls* when >>>>>> serving that ad. The *finalMobileUrls* value will be saved, but my >>>>>> assumption is that it won't actually be used when *devicePreference >>>>>> = 30001*. >>>>>> >>>>>> Since the above is simply based on experiments that Anthony and I >>>>>> ran, I've reached out to the upgraded URLs team for confirmation. I'll >>>>>> send >>>>>> you an update as soon as I hear back from them. >>>>>> >>>>>> Thanks, >>>>>> Josh, AdWords API Team >>>>>> >>>>>> On Friday, May 22, 2015 at 12:09:56 PM UTC-4, Oliver wrote: >>>>>>> >>>>>>> Not sure I understand your answer? >>>>>>> >>>>>>> When I create a mobile text Ad ad set the only final url field shown >>>>>>> in the web interface, and then download the AD_PERFORMANCE_REPORT, it >>>>>>> has a >>>>>>> value for only the *FinalUrl*. The *MobileFinalUrl *is blank. This >>>>>>> is telling me that the *MobileFinalUrl* is not set. >>>>>>> >>>>>>> Can you please elaborate? >>>>>>> >>>>>>> >>>>>>> >>>>>>> >>>>>>> >>>>>>> On Friday, May 22, 2015 at 5:01:48 PM UTC+1, Anthony Madrigal wrote: >>>>>>>> >>>>>>>> Hello, >>>>>>>> >>>>>>>> When creating a mobile text ad, the *finalUrl *is implicitly going >>>>>>>> to be the same as the *finalMobileUrl. *Mobile text ads will then >>>>>>>> only have one field for the final Url. >>>>>>>> >>>>>>>> Regards, >>>>>>>> Anthony, AdWords API Team >>>>>>>> >>>>>>> -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. 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