Hi Igor, Both in the user interface (on the *Dimensions* tab with the *Destination URLs* view) and in the API DESTINATION_URL_REPORT, it seems that AdWords is showing the keyword URL if the keyword has a URL, else it is showing the ad's URL. This occurs even if *ClickType = Sitelink*.
For your use case, is it important to know *which* sitelink URL was clicked, or do you simply need to know if the click was on the sitelink or the ad headline? If the latter, then adding the *ClickType* and *CriteriaParameters *columns may suffice, e.g., SELECT ClickType, CriteriaParameters, EffectiveDestinationUrl, Impressions FROM DESTINATION_URL_REPORT WHERE CampaignId = 278465888 DURING 20150521,20150521 This will break down your impressions (and any other metrics you choose) by keyword/ad URL, click type, and criterion (keyword). If instead you need to combine sitelink URLs with keywords that triggered your ads, I'm not aware of a report in the user interface or the API that will provide those two segments together. Thanks, Josh, AdWords API Team On Friday, May 22, 2015 at 9:48:41 AM UTC-4, Igor Selitskiy wrote: > > It looks like PLACEHOLDER_FEED_ITEM_REPORT > <https://developers.google.com/adwords/api/docs/appendix/reports#placeholder> > doesn't > help, because we usually set sitelink on campaign level, but of course I > need spends on keyword level. > > > On Friday, May 22, 2015 at 4:43:41 PM UTC+3, Igor Selitskiy wrote: >> >> Josh, I test DESTINATION_URL_REPORT on campaign id 278465888 , period is >> yesterday (2015-05-21). >> >> For example: there is following sitelink with clicks in the UI: >> http://www.lamoda.ru/c/355/clothes-zhenskaya-odezhda/ >> But I cannot find this URL in the report. >> >> >> >> On Friday, May 22, 2015 at 4:27:36 PM UTC+3, Josh Radcliff (AdWords API >> Team) wrote: >>> >>> Hi Igor, >>> >>> I would expect the DESTINATION_URL_REPORT to show you the sitelink URL >>> if that was the one that was clicked. Could you provide me with a campaign >>> ID and date range where you expect to see sitelink URLs in that report but >>> do not? >>> >>> Another option for sitelinks would be to use the >>> PLACEHOLDER_FEED_ITEM_REPORT >>> <https://developers.google.com/adwords/api/docs/appendix/reports#placeholder> >>> >>> with: >>> >>> - A predicate on *IsSelfAction = TRUE* (this will limit the rows to >>> when the individual sitelink/FeedItemId was actually *clicked*, not >>> just displayed) >>> - Include *FeedItemId* and *AttributeValues*. The latter field will >>> list all attributes of the FeedItem >>> >>> <https://developers.google.com/adwords/api/docs/reference/v201502/FeedItemService.FeedItem>, >>> >>> including the attribute for the URL. >>> >>> I expect the report for upgraded URLs to be available in the coming >>> weeks, but I don't have an exact date yet. >>> >>> Cheers, >>> Josh, AdWords API Team >>> >>> On Friday, May 22, 2015 at 7:45:21 AM UTC-4, Igor Selitskiy wrote: >>>> >>>> Josh, thank for answer. >>>> >>>> DESTINATION_URL_REPORT >>>> <https://developers.google.com/adwords/api/docs/appendix/reports/destination-url-report> >>>> return >>>> only main link and cannot show actual URL, for example sitelink. >>>> How can we split spends for particular sitelink? >>>> >>>> Do you plan add report for upgraded URLs? When? Can we add to whitelist? >>>> >>>> >>>> On Friday, May 22, 2015 at 1:20:10 AM UTC+3, Josh Radcliff (AdWords API >>>> Team) wrote: >>>>> >>>>> Hi, >>>>> >>>>> If you have not switched to upgraded URLs, then you can use the >>>>> *EffectiveDestinationUrl* field of the DESTINATION_URL_REPORT >>>>> <https://developers.google.com/adwords/api/docs/appendix/reports/destination-url-report>, >>>>> >>>>> which will return the actual URL served for each impression. If you want >>>>> this further segmented by criterion (e.g., keyword), you can include the >>>>> *CriteriaParameters* field. If you also want it segmented by the type >>>>> of click, you can include the *ClickType* field. There isn't an >>>>> equivalent report yet for users who have moved to upgraded URLs. >>>>> >>>>> Regarding the fields you mentioned below: >>>>> >>>>> 1. *CriteriaDestinationUrl* in the CRITERIA_PERFORMANCE_REPORT is >>>>> the BiddableAdGroupCriterion.destinationUrl >>>>> >>>>> <https://developers.google.com/adwords/api/docs/reference/v201502/AdGroupCriterionService.BiddableAdGroupCriterion#destinationUrl> >>>>> of >>>>> the criterion of the current row. This will be blank if you did not >>>>> set >>>>> this value for a given criterion (e.g., keyword). >>>>> 2. *KeywordId* in the PLACEHOLDER_FEED_ITEM_REPORT is the ID of >>>>> the *Keyword* specified for the feed item's keywordTargeting field >>>>> >>>>> <https://developers.google.com/adwords/api/docs/reference/v201502/FeedItemService.FeedItem#keywordTargeting>. >>>>> >>>>> If you did not set this field on your feed items, then this will be >>>>> blank >>>>> (--). >>>>> >>>>> Cheers, >>>>> Josh, AdWords API Team >>>>> >>>>> On Wednesday, May 20, 2015 at 4:32:32 AM UTC-4, Igor Selitskiy wrote: >>>>>> >>>>>> Hi, we want to split spends (+impressions and clicks) by destination >>>>>> URL + keyword id + adgroup id. >>>>>> >>>>>> We want to use destination URL for spliting at least sitelinks in >>>>>> search. >>>>>> >>>>>> Currently we're using criteria performance report for splitting >>>>>> spends by campaign, adgroup, keyword and device. >>>>>> >>>>>> We've try: >>>>>> >>>>>> 1) add CriteriaDestinationUrl to criteria performane, but it gives >>>>>> only URL on ad level, but return URL of main links for sitelinks (this >>>>>> is >>>>>> wrong), also we need to split sitelinks URL, but this report aggregate >>>>>> all >>>>>> sitelinks in one line (URLs of course differ). >>>>>> >>>>>> >>>>>> 2) use Placeholder Feed Item Report, but keyword_id in this report >>>>>> always return '--'. >>>>>> >>>>>> Does it possible to split spends on keyword + URL level in current >>>>>> API? >>>>>> >>>>>> May be at least using some new features like templates, tracking urls? >>>>>> >>>>>> >>>>>> __________________________________________________________________________ >>>>>> CONFIDENTIALITY NOTICE: The information contained in the present >>>>>> message (including any information contained in attachments herein) may >>>>>> be >>>>>> confidential and privileged. 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