To answer your question directly...
If you have a mix of urls with and without pre-existing parameters (ie the
? char), you must find a way to separate them when building tracking
templates, and manually use ? for the ones without parms and & for the ones
with parms. Another workaround (although painful) would be to have a third
party tracking server digest the tracking parms and redirect to your final
landing page url (as an encoded lpurl).
Like you (probably), I spent a ton of time looking for an answer to this
question and I am responding in the hopes that I will be contradicted with
an actual direct link to the contrary.
On a related note, in the past, some feeds allowed for a way to add
parameters to a url, whether it had pre-existing parms or not (as in google
shopping, search for adwords_queryparm). So google is probably aware of
this problem but some amount of common sense has been lost along the
deployment cycle.
On Tuesday, May 19, 2015 at 2:54:46 AM UTC-7, ralf.s wrote:
>
> Hello,
>
> we want to use tracking templates on adgroup level (or higher).
> We would like to set it to eg.
> {lpurl}?para2=value
>
> Will this work for all final URLs of all ads and keywords in this adgroup?
> What happens, if a final URL already contains a question mark? eg.
> http://www.anydomain.com?para1=x
>
> How will the target URL in this case look like?
> Either
> 1. http://www.anydomain.com?para1=x?para2=value
> or
> 2. http://www.anydomain.com?para1=x¶2=value
>
> The first case would create an invalid URL. Most Browsers will evaluate
> parameter para1 as "x?para2=value" and will miss para2.
>
> What is the preffered way to set a tracking template and adgroup level?
>
> Kind Regards
> Ralf
>
>
>
>
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