When I visited the AdWords API Workshop in Hamburg, the speaker mentioned 
that ads, keywords etc. not have just one final URL for desktop, and just 
one final URL for mobile, but they have in fact multiple URLs. Apparently 
they can be used for A/B testing.

According to the speaker, reports (like ad reports) do not support multiple 
final URLs. That is, they only report one of the URLs. But this will be 
fixed one day.

My question is what the fix will look like. I see different 
implementations, for instance:
- Structure reports have multiple rows, one for each Final URL / ad 
combination.
- Structure reports have one row for every ad, the Final URL field may 
contain multiple URLs, separated by a certain character.
- Structure reports will not support final URLs, software must use 
AdGroupAdService and others to retrieve all URLs for all ads and keywords.

These implementations have big differences, so I prefer to know what the 
solution will look like in advance.

Note: I understand that plans may change etc.etc. But I am not looking for 
a commitment from Google, I only want an idea how Google will deal with 
this situation. Still, if Google does not want to disclose the plans 
publicly, mail me personally and include any disclaimer you see fit.


Thanks in advance!

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