Hi , I would like to understand better how close variants work and whether this opportunity can be used to simplify the accounts structure:
My questions are the following: 1) We see that keywords like "nike shoes" can be triggered by mispellings like "nik shoes" or singular/ plural variants like "nike shoe" The question is: do we lose traffic if we book only one version instead of all variants? Conversely, does the kw quality score increases if it is not booked in all variants? 2) Is it meaningful to book all broad modifier permutations such as "+nike +shoes" vs "+shoes +nike" ? 3) Should the conjunctions be booked in broad or broad modifier "+nike +shoes in +paris" vs "+nike +shoes +in +paris" 4) I also noticed that keywords can be triggered by alternative spellings of the word: for example "barcelona fc" is triggered by "barcelona football club". Is this true also the other way around? In other words, does (as search term) "barcelona football club" triggers also "barcellona fc" (as keyword) ? In general I would like to know if a simplification of our account would payoff in terms of more concentrated kw statistics (which could increase quality score) and in terms of lighter account management without penalizing in term of reduced traffic. Thanks, Luca -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at http://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/b06161d7-2b4d-4df0-a12e-6284d02f4473%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
