Hi Jon,

I can only speak to the functionality of the AdWords API, but in that 
regard if a user comes to your site twice -- once via Ad 1 and five days 
later via Ad 2, then the Click Performance 
Report<https://developers.google.com/adwords/api/docs/appendix/reports#click> 
will 
report two distinct *GCLID*s. In terms of conversion uploads, you could 
upload a conversion for each of those clicks, but if you upload multiple 
conversions for the *same* GCLID/conversion name/conversion time 
combination, AdWords will only record the first uploaded conversion and 
ignore the 
rest<https://developers.google.com/adwords/api/docs/reference/v201402/OfflineConversionFeedService.OfflineConversionFeed#conversionTime>
.

I'm not sure if that answers your question, though. If you are asking about 
the behavior of the API, feel free to post a follow up here. If instead you 
are asking about the behavior of the *Model Comparison Tool*, then please 
post your question to the Analytics 
forum<https://productforums.google.com/forum/#!forum/analytics>
.

Thanks,
Josh, AdWords API Team

On Friday, May 23, 2014 9:07:35 AM UTC-4, Jon Perry wrote:
>
> I am wondering how the Model Comparison Tool works with upload 
> conversions...
>
> If I am to upload a conversion via the API, or otherwise, with the last 
> GCLID that was attributed to the visitor that has converted with us; will I 
> still be able to see the attribution change for that conversion if, for 
> example, the visitor entered the site via a different ad previously?
>
> For example if they come to the site via Ad 1, then 5 days later come via 
> Ad 2 and convert offline and I upload the conversion with the GCLID 
> relating to the Ad 2 click; will AdWords preserve the Ad 1 click so if I 
> compare first click attribution with last click attribution I can see the 
> attribution change from Ad 1 to Ad 2?
>
> Thanks,
> Jon
>

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