Hi Holger,

Recently, AdWords introduced a new type of search + display campaign called 
*Search 
Network with Display Select* (SNDS). This new type of campaign replaces the 
old *Search & Display Networks* campaign type. One of the key differences 
between the two types is that you do not (and cannot) manage the 
*display*network bidding on an SNDS campaign -- AdWords 
manages that aspect of the campaign for 
you<https://support.google.com/adwords/answer/3437721?hl=en>
.

In line with the changes to AdWords, v201402 of the API introduced some new 
options and behavior for new campaigns (see our blog 
post<http://googleadsdeveloper.blogspot.com/2014/03/changes-required-for-creating-new.html>
 on 
this topic), but the most relevant change to your question is that any 
search + display campaigns created via v201402 services will be SNDS 
campaigns, which means that you will get the READ_ONLY error you mentioned 
if you try to change display network bidding on the ad groups of those 
campaigns. I suspect that you are receiving this error on campaigns created 
through v201402 of the API or through the UI after the introduction of SNDS 
campaigns.

Note that you can still modify the content bid for the old *Search & 
Display Networks* campaigns created in v201309 or earlier, so this option 
is not completely deprecated. I recommend inspecting the 
displaySelect<https://developers.google.com/adwords/api/docs/reference/v201402/CampaignService.Campaign#displaySelect>
 attribute 
of your campaigns to determine if you should apply a content bid.

Cheers,
Josh, AdWords API Team

On Wednesday, May 14, 2014 12:11:53 PM UTC-4, te...@exelution.com wrote:
>
> Hello,
>
> I'm currently trying to track down a problem with the adaptation of the 
> 2014 API and its change concerning the contentBid value. There was a Blog 
> Post in January that the contentBid will become READONLY for all "Display 
> only" campaigns, but I have trouble setting the content bid for any kind of 
> campaign ( of course, most sensibly for a search campaign that also runs on 
> the display network ) and I always receive a READONLY error when I try to 
> set it.
>
> I wanted to verify the setting is completely deprecated before removing it 
> from our sync script. Since I failed to find anything in the Adwords Blog 
> news beside that change on "Display only" I turn here.
>
> Thanks for your time!
>
>
> Regards,
>  Holger Göbber,  Exelution GmbH
>

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