Hi all,

There are some previous threads about AdParams, but I'd thought I combine 
some of the issues I've encountered when using this feature, which from my 
point of view is a great mechanism for making your campaigns more dynamic, 
but is quite difficult to work with. I'm also interested whether there is 
actually a significant number of developers using AdParams.

The main problems I have with the current implementation are the following:

   - No possibility to define AdParams on an AdGroupAd or even AdGroup 
   level. This makes updating AdParams a fairly slow process when you have 
   more than just a few keywords in an ad group. I still struggle to see the 
   use case for defining different AdParams on different keywords within the 
   same ad group. I believe that in a majority of cases, one rather wants to 
   define params for a specific ad, or even on the whole ad group.
   - No support for AdParamOperations in MutateJobService. This fact, 
   together with the above item, means that an update of ad params for the 
   whole account (say a million keywords) takes a very long time and involves 
   significant overhead as all the calls are synchronous and no more than 
   approx. 1000 operations can be submitted at once before hitting 
   REQUEST_SIZE_LIMIT_EXCEEDED.
   - No reporting whatsoever. This means that you will need either to have 
   local state or, like above, submit hundreds or thousands of calls to 
   AdParamService.get
   - The allowed range of characters apart from numbers is limited. For 
   example, in some central European countries, an apostrophe or single quote 
   is used as thousands separator, while others use a space—yet only dot and 
   comma are legal in the insertion text.

To me, the lack of reporting functionality is the most severe issue, as it 
forces me to add DB logic to an otherwise stateless tool. But I am very 
interested what others have to say.

Thanks for any feedback and best regards,
Dorian

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