Hello Chris,

Mobile preference increases the change the ad will be used on Mobile device 
and lowers it for Desktop. It does not guarantee this though as other 
factors are also considered.

There is no way to create a mobile-only search campaign as of v201302 with 
AdWords.


-Danial, AdWords API Team.


On Thursday, July 4, 2013 11:52:52 PM UTC+4, Chris wrote:
>
> Hi Guys,
>
> Looking here 
> https://developers.google.com/adwords/api/docs/guides/enhanced-campaigns I 
> see that enhanced campaigns have the option of setting Device Ad Preference 
> on ads. The page goes on to say "Marking ads as Mobile Preferred tells 
> the serving system that mobile devices are favored over desktop and 
> tablets."
>
> I was wondering if we could get some clarification regarding exactly what 
> this means. The fact that mobile devices are "favoured" over desktop and 
> tablets, does not tell me that the ads will only appear on mobile devices. 
> What exactly does favouring mobile devices entail?
>
> I have some currently existing campaigns, that are set to target only 
> mobile devices, and am looking into what changes are necessary to keep it 
> like this when migrating to enhanced campaigns, hence why I am looking into 
> device ad preferences. If there is a better way of achieving what I'm 
> after, please do let me know!
>
> Cheers,
>
> Chris
>

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