Hi,
I have also noticed a jump in search volumes, but have not received an
answer from Google yet. I initially thought that volumes had gone back to
Broad match, but it does not seem to be the case.
I had a look at the web based tools and in the past the API results were
matching results from Keyword tool, this is no longer the case.
However, results from the API match the results from the Keyword Planner,
which seems to be keyword tool + traffic estimator in one. Why would this
change results in the past, i have no idea, but the number match.
I assume Google is going to start pushing users to use Keyword planner
instead of Keyword tool, and the API is just reflecting that.
On Monday, 8 July 2013 23:57:28 UTC+2, Gustav Gennrich wrote:
>
> Hi,
>
> We have been using the TargetingIdeaService to get
> TARGETED_MONTHLY_SEARCHES and AVERAGE_CPC for some time now but recently we
> have noticed that the values coming back are not what is expected. For
> example, for the keyword "online schools" we were seeing
> TARGETED_MONTHLY_SEARCHES around 22,000 and AVERAGE_CPC around $65 but now
> we are getting TARGETED_MONTHLY_SEARCHES around 110,000 and AVERAGE CPC
> around $35. The historical data shows the same trends. Here is the selector
> we are generating in ruby:
>
> *selector = {*
> * :idea_type => 'KEYWORD',*
> * :request_type => 'STATS',*
> * :requested_attribute_types => ['KEYWORD_TEXT',
> 'TARGETED_MONTHLY_SEARCHES', 'AVERAGE_CPC'],*
> * :search_parameters => [{*
> * :xsi_type => 'RelatedToQuerySearchParameter',*
> * :queries => keys},{*
> * :xsi_type => 'LocationSearchParameter',*
> * :locations => [{:xsi_type => 'Location', :id => '2840'}]},{*
> * :xsi_type => 'LanguageSearchParameter',*
> * :languages => [{:xsi_type => 'Language', :id => '1000'}]}*
> * ],*
> * :paging => {*
> * :start_index => 0,*
> * :number_results => keys.size*
> * }*
> * }*
>
> Here is the result:
>
> *{:total_num_entries=>1,
> :entries=>[{:data=>{"KEYWORD_TEXT"=>{:attribute_type=>"StringAttribute",
> :value=>"online schools", :xsi_type=>"StringAttribute"},
> "TARGETED_MONTHLY_SEARCHES"=>{:attribute_type=>"MonthlySearchVolumeAttribute",
>
> :value=>[{:year=>2013, :month=>6}, {:year=>2013, :month=>5,
> :count=>110000}, {:year=>2013, :month=>4, :count=>135000}, {:year=>2013,
> :month=>3, :count=>165000}, {:year=>2013, :month=>2, :count=>135000},
> {:year=>2013, :month=>1, :count=>165000}, {:year=>2012, :month=>12,
> :count=>90500}, {:year=>2012, :month=>11, :count=>110000}, {:year=>2012,
> :month=>10, :count=>165000}, {:year=>2012, :month=>9, :count=>110000},
> {:year=>2012, :month=>8, :count=>74000}, {:year=>2012, :month=>7,
> :count=>40500}], :xsi_type=>"MonthlySearchVolumeAttribute"},
> "AVERAGE_CPC"=>{:attribute_type=>"MoneyAttribute",
> :value=>{:comparable_value_type=>"Money", :micro_amount=>34979369},
> :xsi_type=>"MoneyAttribute"}}}]}*
>
> If the historical TARGETED_MONTHLY_SEARCHES showed a jump then I wouldn't
> see a problem but the historical data has all jumped as well. It appears
> that instead of EXACT phrase matches, that the API is now returning PHRASE
> matches but I am not seeing any documented changes about this.
>
> Could someone please enlighten me? Has the API call changed?
>
> Thanks,
>
> Gustav
>
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