Hi David, Thanks for your reply! However, I definitely do not see how impressions returned by API are matching UI impressions :(
I am going to concentrate on just one single ad (adID='22305789667'). If I check this ad in the AdWords UI, I can see that on June 24th it generated 693 impressions total. If I pull report (using above report definition), I am getting following records (totaling 694 impressions) for that ad: <row adGroupID='6482919067' network='Search Network' avgPosition='1.0' campaignID='144518227' clicks='0' clickType='Phone calls' cost='0.00' day='2013-06-24' adID='22305789667' impressions='1' keywordID='134959381'/> <row adGroupID='6482919067' network='Search Network' avgPosition='2.0' campaignID='144518227' clicks='0' clickType='Headline' cost='0.00' day='2013-06-24' adID='22305789667' impressions='1' keywordID='134966661'/> <row adGroupID='6482919067' network='Search Network' avgPosition='2.0' campaignID='144518227' clicks='0' clickType='Phone calls' cost='0.00' day='2013-06-24' adID='22305789667' impressions='37' keywordID='134966661'/> <row adGroupID='6482919067' network='Search Network' avgPosition='4.0' campaignID='144518227' clicks='0' clickType='Headline' cost='0.00' day='2013-06-24' adID='22305789667' impressions='1' keywordID='142355184'/> <row adGroupID='6482919067' network='Search Network' avgPosition='4.0' campaignID='144518227' clicks='0' clickType='Phone calls' cost='0.00' day='2013-06-24' adID='22305789667' impressions='600' keywordID='142355184'/> <row adGroupID='6482919067' network='Search Network' avgPosition='2.4' campaignID='144518227' clicks='0' clickType='Phone calls' cost='0.00' day='2013-06-24' adID='22305789667' impressions='21' keywordID='333329055'/> <row adGroupID='6482919067' network='Search Network' avgPosition='3.3' campaignID='144518227' clicks='0' clickType='Phone calls' cost='0.00' day='2013-06-24' adID='22305789667' impressions='3' keywordID='337154408'/> <row adGroupID='6482919067' network='Search Network' avgPosition='1.5' campaignID='144518227' clicks='0' clickType='Phone calls' cost='0.00' day='2013-06-24' adID='22305789667' impressions='11' keywordID='337158488'/> <row adGroupID='6482919067' network='Search Network' avgPosition='3.0' campaignID='144518227' clicks='0' clickType='Phone calls' cost='0.00' day='2013-06-24' adID='22305789667' impressions='2' keywordID='490081862'/> <row adGroupID='6482919067' network='Search Network' avgPosition='1.2' campaignID='144518227' clicks='0' clickType='Phone calls' cost='0.00' day='2013-06-24' adID='22305789667' impressions='13' keywordID='490087952'/> <row adGroupID='6482919067' network='Search Network' avgPosition='1.0' campaignID='144518227' clicks='0' clickType='Phone calls' cost='0.00' day='2013-06-24' adID='22305789667' impressions='2' keywordID='1054394072'/> <row adGroupID='6482919067' network='Search Network' avgPosition='1.0' campaignID='144518227' clicks='0' clickType='Phone calls' cost='0.00' day='2013-06-24' adID='22305789667' impressions='1' keywordID='2043251848'/> <row adGroupID='6482919067' network='Search Network' avgPosition='4.0' campaignID='144518227' clicks='0' clickType='Phone calls' cost='0.00' day='2013-06-24' adID='22305789667' impressions='1' keywordID='3016619053'/> Obviously, UI 693 impressions != API 694 impressions. I understand that this kind of discrepancy should be expected as API docs states it "Since ads can serve with multiple click types displayed, impressions may be double counted and the totals may not be accurate.". My understanding, that in order to get the "true" number of impressions (693 as in UI) for this ad we should sum "Headline" impressions only, but there are 2 "Headline" impressions! For all our clients/campaigns we've been always counting "Headline" impressions only and our numbers have been always in perfect sync with AdWords UI. It's just this particular client is giving us trouble. Thus, please let me know if my concept/understanding of counting "Headline" impressions is incorrect, because if it's correct - as far as I concern you guys have API problem... Thank you, --Alex -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/groups/opt_out.