I posted this as well on the adwords forum but I will post it here as I am 
sure it is a situation someone using the API to automate product level 
adgroups for PLA's would come across.

We have setup a campaign which matches targets to adgroups on the 
adwords_grouping parameter.

We have adwords_grouping groups in the campaign which are displaying fine.

 

The ones that aren't working are the single product groups. For some 
products in our feed we want 1 product per adgroup, in these cases the 
adwords_grouping field contains our product ID. In adwords clicking 
validate confirms that the target is matching at least one product in the 
feed, although over 1000's of these and a few weeks there has not been a 
single impression.

 

What we are wondering, is this a bug? intended behaviour? or are we doing 
something wrong?

 

Thanks.

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