We know the content on the landing page is used to judge relevance influencing quality score. How this is factored in is not public knowledge and can be changed at any time, but the goal is always to match searchers with exactly what they are searching for. Linked content also may contribute, but the direct landing page is likely the strongest factor in determining relevance. This makes it less reasonable to have anything but a single landing page that has some information relevant to all your criteria until you can better nail down which criteria belong to which option. The spider is definitely not going to rank a landing page with three options and no content very well. By instead covering the content(as viewed by a modern browser) with a modal dialog at first, you can offer the choices to your visitors(and track their choice) and show them the content they want, but since the spider likely doesn't see the dialog as a significant portion of your page, it probably won't hurt the ranking. The spider may actually be sophisticated enough to figure out what content is actually hidden and discount that content which would cause you headaches, but this is unlikely. To avoid this possibility you could present the visitor with tabs for each option and record which tabs they click.
What I am suggesting is that you could capture the true interest of the visitor, track the criteria that they came in by and record it with their selection then send their browser to a specific anchor on the page(or tab) based on their interest. Taking this a step further you could use CSS to hide the content which is not relevant to their primary interest, but the end goal should be landing them on the content they want without any user interaction and without clouding your message with extraneous content. Note: by hiding the content from the user, this doesn't necessarily hide it from the spider. Once you have collected enough data to figure out what the most common interest of a visitor by each criterion(keyword... Etc) is, you could create interest biased landing pages for separate campaigns tuned for each of your options. Unfortunately I do not think what you are being asked to do is the best way to achieve the end goal which is likely to present each visitor with the information they need to convert while maximizing the ROI on your campaigns. Maximizing ROI relies heavily on quality score which relies heavily on your ability to serve the appropriate content directly on the landing page itself without redirecting users. Sorry to say it, but I don't think there is a perfect option here. I do think that by not presenting the information that visitors are looking for on the landing page directly you will not be helping your cause. -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
