J,

In the past I have seen performance data change due to offline analysis for 
invalid clicks. What I am referring to is documented at the following URL, 
and is really more of an AdWords policy detail. Depending on the time-span 
of data you use for analysis, you may be interested:

http://www.google.com/intl/en_ALL/ads/adtrafficquality/index.html

Jason

On Monday, November 5, 2012 10:35:58 AM UTC-5, Paul Matthews wrote:
>
> Hi J,
>
> For certainty (providing you're not requesting data in the exceptions 
> list<https://support.google.com/adwords/bin/answer.py?hl=en&answer=2544985>), 
> you should wait until "three hours after midnight in the account’s local 
> time zone".
>
> *Example:*
>
> My account's local timezone is GMT. So todays (2012-11-05) 
> definitive statistics would be available tomorrow (2012-11-06) at 3am GMT.
>
>
> *Example Continuation:*
>
> Any query, I do today (2012-11-05) after 3am GMT, for data from yesterday 
> (2012-11-04) or older, should be correct.
>
>
> I hope this helps to answer your question.
>
> Cheers,
>
> - Paul, AdWords API Team. 
>
> On Thursday, 1 November 2012 17:27:14 UTC, J wrote:
>>
>> I've read this help page on data freshness for AdWords:
>> https://support.google.com/adwords/bin/answer.py?hl=en&answer=2544985
>>
>> Wanted to confirm my understanding:
>>
>>    - My report query is for statistics such as clicks, impressions, 
>>    conversions, cost.  I'm querying for hourly data by using "Date" & 
>>    "HourOfDay" as segments in my selector.
>>    - Does this mean there's a 3 hour delay in data accuracy?  In other 
>>    words, data for the most recent 3 hours returned in the report may not be 
>>    complete/accurate?
>>    - Does this mean data older than 3 hours is accurate?  So for 
>>    example, hourly data that I receive for yesterday should be accurate and 
>>    there's no need for me to re-query for results for yesterday?
>>
>> I'm trying to come up with the proper algorithm to continuously retrieve 
>> report data for our AdWords account.  I start by querying historical data 
>> until the beginning of our AdWords account, then I switch to cron job mode 
>> where I continuously query for new/updated data.  What I'm trying to figure 
>> out is the proper 'startDate' and 'endDate' to use.  To be safe, should I 
>> always just query for last 2 days just in case there's some system wide 
>> delay?
>>
>> Any insight or tips here would be appreciated.
>>
>> Thanks,
>> J
>>
>>

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