I'm migrating my systems From V201109 to V201209, and I'm struggling with a
number of things.
This issue is related to retrieving search volume for keywords I already
know.
Googler David Torres said:
The new SEARCH_VOLUME is equivalent to GLOBAL_MONTHLY_SEARCHES when no
LocationSearchParameter
> and LanguageSearchParameter are specified, on the flip side SEARCH_VOLUME
> is equivalent to AVERAGE_TARGETED_MONTHLY_SEARCHES if a language and/or a
> location is required.
So I did a test with the keyword 'games':
- *API v201209 | No Targeting:* SEARCH_VOLUME 20,400,000
- *API v201109 | EXACT:* GLOBAL_MONTHLY_SEARCHES 16,600,000
- *Keyword Tool Web UI | EXACT:* Global Monthly Searches 16,600,000
That's about 20% of non-equivalence.
Then I did a local/targeted comparison with the Dutch word 'spelletjes',
meaning games:
- *API v201209 | Dutch | The Netherlands:* SEARCH_VOLUME 1,000,000
- *API v201109 | EXACT | Dutch | The Netherlands:*
AVERAGE_TARGETED_MONTHLY_SEARCHES 823,000
- *Keyword Tool Web UI | EXACT | Dutch | The Netherlands:* Global
Monthly Searches 823,000
Right now there will be a split between results from the web interface and
the API. This split is causing trouble in the team I work in.
Some questions:
1. What is the exact difference in behaviour between the two API
versions? Why isn't this difference documented? Why isn't there a migration
guide?
2. Are you planning on permanently removing match type targeting (i.e.
broad/exact/phrase)? If so, could you tell why? Something else than
'back-end changes' would be appreciated. Those back-end changes are made
for a reason. Could be a good reason, but we'd like to know.
3. Do you plan on keeping the pre-v2012 features in the UI? That's my
greatest concern, since different people will be working with different
data.
Otherwise very happy to be working with the API you provided, but would
like to hear from you about this.
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