Hello Stéphane,

All items marked as 'Required' need to be implemented. You can have several 
reporting options for your customers though, like one "simple" report only 
with the stats you choose and an "advanced" one with all fields required. 
The second option needs to be available to the users.

Please note I am not a member of the audit team and I describe the solution 
based on my own understanding. 


-Danial, AdWords API Team.


On Tuesday, September 18, 2012 4:49:01 PM UTC+4, Stephane wrote:
>
> Hi,
>
> We were planning to create a report for a client using our framework. This 
> report would show the performance of their Adwords campaigns. Some required 
> fields by the RMF (
> https://developers.google.com/adwords/api/docs/requirements) make a lot 
> of sense like clicks, cost, impressions and conversions, which are 
> basically what interests most of clients. However, there are 3 required 
> fields that doesn't make much sense at all: Ad network, device and click 
> type. 
>
> I mean, the client wants an high level overview of their campaigns' 
> performance with clicks, impressions, conversions and cost. The Ad network 
> and display breakdown are not of any value for him. 
>
> A little context: We at DashThis develop third party applications for Web 
> agencies so they can provide their clients simple reporting for Google 
> Analytics and Adwords among other things. Our understanding is that we are 
> not a end-user only application nor an internal only (
> https://developers.google.com/adwords/api/docs/terms)
>
> My questions are:
>
> #1: Did we get the RMF the wrong way and we are not required to display 
> these fields into the client report?
>
> #2: If not, is there a legit way to display an campaign overview table 
> without breaking down to device, click type and ad network?
>
> Thanks for any help,
>
> Stéphane
>
>
>
>

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