Hi Oliver, For #1, I believe this is primarily used to obtain structure data with the KeywordsPerformanceReport (i.e. get a list of negative keywords in adgroups). For #2, I believe this is the ID of the keyword the search query caused to trigger a given impression.
- Kevin Winter AdWords API Team On Monday, June 25, 2012 6:27:42 AM UTC-4, Oliver wrote: > > bump > > On Tuesday, June 19, 2012 9:11:40 AM UTC+1, Oliver wrote: >> >> Thanks David. >> >> 1) So what is the semantics of the 'IsNegative' field in the Keywords >> Performance Report? Is it saying this is a negative keyword in the adgroup? >> >> 2) Which keyword is the 'keywordId' in the SearchQuery Report referring >> to? Is this the keyword that triggered this search query? >> >> Thanks >> >> Oliver >> >> >> On Tuesday, June 19, 2012 1:36:32 AM UTC+1, David Torres wrote: >>> >>> Hi Oliver, >>> >>> 1) The IsNegative field is also included in the ad performance report, >>> unfortunately at the moment we don't have a way to distinguish the same >>> field documentation from each report, so what the note is saying is that >>> when used in the Ad Performance report it will prevent zero impression rows. >>> >>> 2) Same reason as above. >>> >>> I'll work with my team to fix this ambiguity in the docs. >>> >>> Best, >>> >>> -David Torres - AdWords API Team >>> >>> On Thursday, June 14, 2012 9:00:55 AM UTC-4, Oliver wrote: >>>> >>>> Can someone please shed some light what these two reports fields are >>>> for: >>>> >>>> 1) In the Keywords Performance Report there is a "isNegative" field >>>> with a note that says: >>>> "Prevents zero-impression rows from being returned in Ad Performance >>>> Report" >>>> >>>> Why is it referring to the Ad performance report? And what kind of a >>>> negative keyword is this (adgroup negative?) >>>> >>>> >>>> 2) In the Search Query Performance Report there is a "KeywordId" fields >>>> with a note that says: >>>> "In the Ad Performance Report this field contains the ID of the >>>> criterion that triggered the ad, segmenting the report and preventing zero >>>> impressions. The ID can be for any type of criterion, including >>>> placements, >>>> verticals, etc. Cross-reference with the Criteria Report to determine the >>>> criteria type and details" >>>> >>>> Again, why is referring to the Ad reports? >>>> >>>> Thanks >>>> >>>> Oliver >>>> >>> -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
