Ad Hoc reports can be downloaded in a single request without having to 
create and upload a ReportDefinition first; this makes the process simpler 
to implement, places less load on the AdWords API servers (making reporting 
faster), and reduces the API unit costs to zero (as there was no charge for 
downloading reports from the API before, but creating a ReportDefinition 
cost 400 units).

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Also find us on our blog and discussion group:
http://adwordsapi.blogspot.com
http://groups.google.com/group/adwords-api
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