Tomasz,

Are any clicks, impressions or cost showing for the Ads you are
missing impression share for during that time period?

It is possible that you really just aren't getting impressions due to
campaign status, ad approval, low bids, low search volume for your
criteria, low quality score, there are too many factors to list them
all.

Also, depending on how your campaigns are targeted, there are a few
very high competition sectors due to valentines day. For instance, it
is extremely hard to compete for chocolates and flowers right now.

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