Hi Ed,

Keyword ID 3000000 is the special "Content" keyword. It represents all the 
activity from automatic placements generated using the keywords in that ad 
group. Automatic placements aren't generated from a single keyword, but 
rather the aggregate of all the keywords in the ad group. That explains the 
extra rows you are getting. 

As for rows missing - you have a couple of options:
1. See if another report type suits your requirements. I could think of 
automatic placement reports (
http://code.google.com/apis/adwords/docs/appendix/reports.html#automatic-placements)
 
and criterion report (
http://code.google.com/apis/adwords/docs/appendix/reports.html#criteria)
2. If your issue is about not getting stats because a keyword didn't have 
an impression, then you should try setting the includeZeroImpressions 
field. See 
http://code.google.com/apis/adwords/docs/reference/latest/ReportDefinitionService.ReportDefinition.html#includeZeroImpressions
 for 
details.

IMO, asking the user to add a keyword per ad group is not the right 
approach.

Cheers,
Anash P. Oommen,
AdWords API Advisor.

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