Very helpful, thanks.:) On Feb 9, 2:37 pm, jstedman <jason.sted...@thesearchagency.com> wrote: > If you add a negative keyword to a campaign, it will affect the entire > campaign. If you add a negative keyword to an AdGroup it will only > affect that AdGroup and not every AdGroup in the campaign. This gives > you control over how your negative criteria are scoped. > > Finding what negative keywords you want to specify is not something > that can be automated. With the loss of organic referrer parameters on > visitors it has become more of a guess and test operation where you > pretty much just have to think about what a good negative keyword > would be. > > The classic example is if you do window washing on hirises, you want a > negative keyword on Microsoft, Windows XP, Windows Vista, Windows 7 > because you probably have a broad or phrase match Windows keyword > somewhere in your campaign but you are not targeting these high volume > search terms. > > "Also is there a quicker way to make all the negative words exact > match > instead of having to click each one individually to change? " > > This sounds like you are talking about the AdWords web interface, this > forum is actually for the AdWords programming API so you may find the > answer you are looking for in the general AdWords forum.
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