This is how I understand the issue:

You must set a destination URL for an ad, and you may set a
destination URL for a keyword. When a destination URL for a keyword is
set, that URL will be the destination URL for all ads. When a
destination URL is not set for a keyword, the destination URL of the
respective ad will be used.
On top of that, you can change the destination URL for a keyword. You
cannot change the destination URL for an ad, you can only remove an ad
and create a similar one with the new URL. In other words, the
destination URL of a keyword can change over time.

In the end you have three properties:
The creative destination URL, which is the destination URL set for the
ad;
The keyword destination URL, which is the (current) destination URL
set for the keyword;
The effective destination URL, which is the destination URL where
customers were sent to.

In v13 you can find all three properties in the creative performance
reports, in columns creativedesturl, kwdesturl and destinationurl,
respectively. Other reports have some of those properties, but never
all.
In v201101 you find the fields in different reports, respectively ad
performance, keyword performance, and URL performance. Not one single
report has them all.

BTW, the migration suggestion (effective destination is the same as
the destination of the ad) is -in my opinion- wrong.

Hope this helps.



On Sep 13, 12:06 am, Ken Foster <kfdr...@gmail.com> wrote:
>  The Report Migration 
> Guide<http://code.google.com/apis/adwords/docs/reportguide.html#ad_performance>
>  for
> the AdPerformance (Creative) report in v13 says to map DestinationUrl to
> CreativeDestinatinoUrl in the Ad Performance Report in v201101. This works
> about 80% of the time. It looks like some of the DestinationUrls in the v13
> report are actually mapped to the DestinationUrl in the Keywords Performance
> Report.
>
> I've tried reverse engineering what data element could trigger using the
> Keyword DestinationUrl instead of the Ad DestinationUrl, but can't find a
> pattern. Does anyone know how to figure out which Url to use in v201101?
>
> Thanks,
> Ken

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