Hi Sanju,

This usually occur when you are trying to run a report against your MCC 
account and not your client account, make sure you are providing either a 
clientId or clientCustomerId header when defining the report.

And as jstedman correctly stated only fields/columns clearly marked as 
"Prevents 
zero-impression rows from being returned." in the report types appendix will 
prevent rows with 0 impressions to appear. So make you are not including 
those fields if you want all your keyword in the report.

Best,

-David Torres - AdWords API Team

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