"Its already been done right in the ad reports"

 

Its true, it even contains "keywordId" but oddly, does not contain the
criterion text. We could use the ad reports to match back the summary
figures with that of the adWords GUI, but then the results would be way
too large while being not too useful.

 

Having a single criterion report, as Stefan suggested would also solve
the issue of making multiple calls to the API. In addition to what
Stefan suggested, to overcome the issue of overlapping figures
(keyword+managed+auto is greater than sum total), we could have a flag
that would put the data in the right segment based on user preference IE
either [keyword data would contain Search and Content metrics with the
auto metrics containing only non-keyword related metrics] or [keyword
data would contain exclusively Search metrics while the auto metrics
would include Content related to keywords metrics]. Does that make
sense.

 

Having a single report really helps us to 

-         provide drill down features, 

-          double check if the figures are correct

-          help troubleshoot if there are any problems

-          reduce number of calls to the api (for multiple reports)

 

________________________________

From: adwords-api@googlegroups.com [mailto:adwords-api@googlegroups.com]
On Behalf Of Stefan Podkowinski
Sent: Tuesday, June 14, 2011 10:59 AM
To: adwords-api@googlegroups.com
Subject: Aw: Re: Missing content network data for keyword reports

 

The easiest way to deal with this would be to merge keywords, placements
and other reports into a single criterion report. Then use the matchtype
field to tell the type of criterion, e.g. "exact" for exact keyword,
"vertical" for managed placement, "domain" for autom. placements, "user
list" for remarketing or "video". The kw text, placement url or user
list name would go to a single "criterion" field. Placeholders such as
"Other Domains" or "Total Content" are fine as well, if it can't be
avoided. As all numbers in the criterion report would now match up on ad
group level, the ad group, campaign and account reports would be
obsolete. Really simple. Its already been done right in the ad reports.
You don't see this kind of segmentation there. So why no single report
for criterions?

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