Hi,
this is probably not relevant to your question but text ad headline cannot
contain exclamation point '!'. See AdWords Punctuation and
symbols<http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=176095>
.
AdParam is identified by the ad group and keyword because you need some
trigger to activate parametrization of your ad, and that trigger is keyword.
I think you are on the right path.
Your ad groups should be highly focused, with one-to-one relationship with
your product categories, or even products themselves if they are relevant
products.
Ad groups should contain one or two ads. All ads should utilize ad
parameters and they should only variate a little bit in headline and
description lines.
Keywords should be your product categories and their synonyms, or if you are
targeting specific products you could even add product version and other
info as keywords.
If you are a local salesman, don't forget to add geotargeting to your
campaigns!
On Mon, May 23, 2011 at 3:14 PM, Gowri Sankar <goy...@gmail.com> wrote:
> Hi,
>
> I have 700 products to create ads each with different cost and year of
> make and i want to display this values in my ad and change them
> dynamically. so i have used adparams in the headline and in
> description1 as
>
> $textAd->headline = 'Sale! productname {param1:2011} ';
> $textAd->description1 = 'For Just ${param2:25000}';
>
> as descried in the forums. and i have created set the adparams to the
> keywords.
>
> $adParam1 = new AdParam($adGroupId, $keywordId, $year, 1);
> $adParam2 = new AdParam($adGroupId, $keywordId, $price, 2);
>
> // Create operations.
> $adParamOperation1 = new AdParamOperation();
> $adParamOperation1->operand = $adParam1;
> $adParamOperation1->operator = 'SET';
>
> $adParamOperation2 = new AdParamOperation();
> $adParamOperation2->operand = $adParam2;
> $adParamOperation2->operator = 'SET';
>
>
> since adparams is related to keywords and keywords related to adgroup
> and not ads, I have created adgroup for each ad(so that i have 700
> adgroups). And each adgroup has a Ad with a related keyword. Now when
> i get the ads using the api.
>
> I get something like this
>
> ........
> [ad] => TextAd Object
> (
> [headline] => Sale! product {param1:2011}
> [description1] => Just ${param2:25000}
> .........
>
> the param strings are shown as such, i could not determine whether the
> adparams, works correctly and also im not confident that i'm in the
> right path. Please help me in doing this.
>
> Thanks in advance.
>
> --
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--
AdWords API in C# / VB.NET
<http://www.gemboxsoftware.com/Ppc/Overview.htm> adCenter
API in C# / VB.NET <http://www.gemboxsoftware.com/Ppc/Overview.htm> -
GemBox.Ppc component
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Also find us on our blog and discussion group:
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http://groups.google.com/group/adwords-api
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