In all the previous API versions we always retrieved a report with all the 
conversions (conv, convValue, purchases, purchaseValue, leads, leadValue, 
signup, signupValue, default, defaultValue, pageviews, pageviewValue). In 
the 201101 reporting this has changed, now you can only include the columns 
Conversions and ConversionValue (this is the old conv and convValue). 
However when you add the column ConversionCategoryName this data gets 
segmented by the category of the conversion 
 
This behaviour is mentioned in the documentation:
To retrieve conversion-related fields (such as v13’s LeadCount, LeadValue, 
PageViewCount, PageViewValue, SalesCount, SalesValue, SignupCount and 
SignupValue), include the ConversionCategoryName field. Your report will be 
segmented by the category of the conversion, and Count and Value will refer 
to Conversions and ConversionValue respectively.
 
This works fine (not as simple as the old version, but i can make it work). 
However, I run into 1 problem: How can I get the old "conv" values and the 
specified conversion values in 1 report? Because when I don't include the 
ConversionCategoryName, the Conversions and ConversionValue columns 
represent the old "conv" and "convValue" columns. But when I include the 
ConversionCategoryName column, these values represent the values for that 
specific conversion type. 
 
However: I want to know all values: the global conversion value, and the 
specified values. And at this moment I don't see any other solution than 
pulling 2 reports (which will cost me double API quotum). I have been 
looking if it is possible to summarize the specified columns but this 
doesn't work (I can't find the logic of the global conversion value).
 
Does anybody has a solution for this? Or is the only possible way to 
retrieve 2 reports??

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