Hi,

Please find your answers for your questions below:

>>Should I simply increase the `bid_modifier` for Mobile devices?

Yes, you can use the update operation of the campaign_criteria and you specify 
the device type as "type": "MOBILE".

>>If yes, what value should I set for the `bid_modifier`, considering the valid 
>>range is from `0.1` to `10.0`? How should I determine an appropriate value?

You can provide any appropriate value between the valid range from '0.1' to 
'10.0'.

>> Additionally, when a user enables the Mobile device option through the 
>> Google Ads UI (for example, via an edit screen), what changes are made in 
>> the backend? What is the default `bid_modifier` value in such a case?

In order to know the changes made in Google Ads API when you update the 
bid_modifier in Google Ads UI, you can execute the below sample query:

"query":"SELECT campaign_criterion.bid_modifier, 
campaign_criterion.device.type, mobile_device_constant.id, 
mobile_device_constant.name, campaign_criterion.campaign, 
campaign_criterion.criterion_id, campaign.id, campaign_criterion.resource_name, 
campaign.resource_name FROM campaign_criterion WHERE 
campaign_criterion.device.type = 'MOBILE' AND campaign.resource_name = 
'customers/xxxxxxxxx/campaigns/xxxxxxxxx'}'

You can try making a request using the Search or SearchStream by passing the 
customer Id. Also, you can use QueryBuilder to create your query and 
QueryValidator to validate your query.


Thanks,

Google Ads API Team


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[2025-04-09 12:58:53Z GMT] This message is in relation to case 
"ref:!00D1U01174p.!500Ht01pS9gB:ref" (ADR-00298993)

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