Hi,

Thank you for reaching out to the Google Ads API support team.

Please refer to the below response to your queries respectively.

As I understand, the value `campaign.brand_guideline_enabled` is a 
discriminator to decide on what level (AssetGroup vs Campaign) the assets of 
types BrandName and Logos MUST be applied. When these assets are set at the 
wrong level (AssetGroup or Campaign), this will lead to an error.

Yes, the value `campaign.brand_guideline_enabled` is a discriminator that 
decides on what level (AssetGroup vs Campaign) the assets of types BrandName 
and Logos must be applied.

Can we expect the value of `campaign.brand_guideline_enabled` to 'suddanly' 
change from false to true for our existing campaigns, because of an 
automatically applied migration by Google? If so, when?

Allow me to check this concern with the rest of our team and one of our 
colleagues will reach out to you once we have an update on this query.

V18 of the API states that all Performance Max campaigns will be created with 
`brand_guidelines_enabled` set to false. Will this value stay false, if not 
updated manually in the Google Ads UI?

Yes, the value will stay false untill it is updated.

We want to apply the new brand guidelines as smooth as possible. For that, it 
is important to know if and when will the property `brand_guidelines_enabled` 
be migrated automatically. Especially for existing campaigns and changes in 
asset groups that we sync through the Google Ads API.

Allow me to check this concern with the rest of our team and one of our 
colleagues will reach out to you once we have an update on this query.

Thanks,

Google Ads API Team


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[2025-03-19 20:08:35Z GMT] This message is in relation to case 
"ref:!00D1U01174p.!5004Q02vHBGn:ref" (ADR-00295487)

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