I know that I regularly have my code net out finer levels from higher levels to ensure it captures all the information. For example, when getting cost reports where I want to record it at the finest granularity available, my code gets campaign, ad group, keyword. It subtracts the sum(keyword) from ad group, sum(adgroup) from campaign, ... Needing to do this for conversion metrics is less obv if you're uploading the conversions but perhaps you're counting on Google to note all the conversions and do the attribution.
In the latter case, I would imagine that Google's attribution algorithm when presented with multiple clicks may not be able to divide the conversion value in every case and may choose a higher level in the hierarchy for attribution. I know that our conversion code does that as a fallback. BTW: we're interested in putting together an adTech working group for those working with long sales cycle, multiple lead products. If that's you, reach out to me. My company is focused on cross platform attribution (Meta, Google, MSN, ...) for high value sales taking 3 to 18 months, but others in working group may have different characteristics. Don Mitchell (email:dmitch...@cargurus.com) Technical Fellow CarGurus On Friday, 7 March 2025 at 10:57:25 UTC-5 Eugenia Mankova wrote: > Hi Team! Could you please help me with the following issu? > We query data of ad_group report ad_group | Google Ads API | Google > for Developers > <https://developers.google.com/google-ads/api/fields/v18/ad_group> . We > observed unexpected behaviour for conversions metrics like > metrics.conversions, > metrics.conversions_value, metrics.all_conversions, > metrics.all_conversions_value. If we add segments.device, > segments.click_typeto query, we get significantly less numbers for these > fields in comparison with the same query without segments.device, > segments.click_type. Is there any explanation why conversions info could > be missed for more granular data? > Thanks! > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. To view this discussion visit https://groups.google.com/d/msgid/adwords-api/bcf3f76c-dc13-45cf-baf1-5ac9bb8fe54an%40googlegroups.com.
