Hi, Thank you for your reply.

I understand what you conveyed.
However, if it's a search ad and the bidding strategy is TARGET_SPEND, can 
it affect not only cpcBid but also cpm and cpv?

advertisingChannelType: SEARCH
targetCpmMicros: 1000000
targetCpvMicros: 1000000

Thank you.
2025년 2월 25일 화요일 오전 12시 21분 21초 UTC+9에 Google Ads API Forum Advisor님이 작성:

> What I meant with the previous response was that the bidding strategy set 
> at the campaign level influences the automatic bidding set at the ad group 
> level. For example, in this campaign, the strategy type is "TARGET_SPEND". 
> Google Ads will attempt to adjust the bids of the ad groups to ensure that 
> the entire budget is spent within the timeframe specified.
>
> When you fetch the bids, it's likely just an initial bid to gauge 
> performance and it may be adjusted over time depending on how things are 
> going. 
>
> Thanks,
>   
> [image: Google Logo] 
> Michael Cloonan 
> Google Ads API Team 
>
>
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