Hi,

I would recommend reviewing the "Get Started with Enhanced Conversions 
<https://developers.google.com/google-ads/api/docs/conversions/enhanced-conversions/overview>"
 
guide. You can use enhanced conversions for web tracking. In order to 
ensure successful implementation, please follow these prerequisites 
<https://developers.google.com/google-ads/api/docs/conversions/enhanced-conversions/web-setup#prerequisites>.
 
For further details and troubleshooting guidance, refer to the "
Implement Enhanced Conversions for Web 
<https://developers.google.com/google-ads/api/docs/conversions/enhanced-conversions/web>"
 
and "Troubleshoot Enhanced Conversions for Web 
<https://developers.google.com/google-ads/api/docs/conversions/enhanced-conversions/web-troubleshooting>"
 
guides.

Thanks,
The Google Ads API Team.

On Friday, January 24, 2025 at 5:32:08 AM UTC+5:30 ash...@loyalty.com wrote:

> Hi,
>
> The conversion tracking is already setup for our account, but we want to 
> bypass adblockers by sending the conversion events serverside, as opposed 
> to tags. Meta CAPI enables us to do this. Do we have similar APIs for 
> uploading google ads conversion events from webpages?
> thanks
>
> On Wednesday, January 22, 2025 at 7:07:14 PM UTC-5 Google Ads API and 
> AdWords API Forum wrote:
>
>> Hi,
>>
>> Thank you for reaching out to the Google Ads API support team.
>>
>> From the Google Ads API documentation, enabling conversion tracking is 
>> one of the prerequisites 
>> <https://developers.google.com/google-ads/api/docs/conversions/enhanced-conversions/leads-setup#:~:text=Enable%20conversion%20tracking%20in%20your%20Google%20Ads%20conversion%20customer.>
>>  
>> to implement enhanced conversions. So, I can confirm that conversion 
>> tracking setup is required to upload enhanced conversions. I would 
>> recommend that you refer to this help center article 
>> <https://support.google.com/google-ads/answer/12216424?hl=en&sjid=16615533084789725634-AP>
>>  
>> for conversion tracking setup to implement enhanced conversions via Google 
>> Ads API. You may retrieve information about your conversion tracking setup 
>> via API using this guide 
>> <https://developers.google.com/google-ads/api/docs/conversions/getting-started#conversion_tracking_setup>
>> .
>>
>> Hope this helps. If you have any more queries, please feel free to get 
>> back to us.
>>  
>> This message is in relation to case 
>> "{{{Case.Thread_Id}}}" (ADR-{{{Case.CaseNumber}}})
>>
>> Thanks,
>>
>>
>> [image: Google Logo]
>> {{{Case.RecordType}}} Team
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>>
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>>  
>>
>> On Wednesday, January 22, 2025 at 5:34:27 AM UTC+5:30 Areeb wrote:
>>
>>> Hi,
>>>
>>> Can the Google Ads API be used for conversion tracking as a replacement 
>>> for Google Ads Conversion tags? 
>>>
>>> Problem - When a user has tracking blockers enabled, the conversion tags 
>>> dont fire. 
>>>
>>> For Facebook, we have Meta Conversions API, which we can utilize 
>>> server-side to upload conversions, alongside clientside conversion tags. It 
>>> also supports event deduplications, so that when the same conversion event 
>>> is uploaded by tags as well as the CAPI, it is seen as a single event.
>>>
>>>
>>> There is Google Ads API enanced conversions but
>>> https://support.google.com/google-ads/answer/13261987?hl=en mentions -
>>>
>>> In order to implement enhanced conversions using the Google Ads API, you 
>>> must record conversions using a regular conversion tracking tag on your 
>>> website. After a conversion is recorded, you can then send hashed 
>>> first-party data (such as email address, phone number, name, and/or home 
>>> address) via an API connection up until 24 hours after the conversion.
>>>
>>> Can the Google Enhanced Conversions/any other API be used without a 
>>> conversion event recorded by a tag in the same way as Facebook CAPI does?
>>>
>>>
>>>

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