Hi,
As per the DemandGen provided screenshot, you can refer to the below query to fetch the conversion data as per the Google ads UI. SELECT metrics.conversions, metrics.conversions_value, metrics.cost_per_all_conversions, metrics.all_conversions_value, asset.name, metrics.all_conversions, metrics.cost_per_conversion, metrics.conversions_value_per_cost, metrics.all_conversions_value_per_cost FROM ad_group_ad_asset_view WHERE segments.date BETWEEN '2024-12-24' AND '2025-01-22' AND asset.id = 56662648392 AND ad_group.id = 173479295020 AND campaign.id = 22058384568 AND ad_group_ad.ad.id = 726958015661 Regarding the Performance Max data, could you please confirm which data you are applying in the Google Ads UI. If possible, kindly share the uncropped Google Ads UI screenshot of it so that we can check further from our end and get back to you. On Thursday, January 23, 2025 at 7:58:21 PM UTC+5:30 Jiwon Lee wrote: > @Jinah Choi > > Hi team, > > Sharing the asset level performance of Performance Max and DemandGen in > Google Ads UI. Let us know if you need anything else from our end. > > - Performance Max: https://screenshot.googleplex.com/B5vTDS8tSPcChUs > - DemandGen: https://screenshot.googleplex.com/5iQQEHRRCktXaS3 > > > All the best, > Jiwon > > • Jiwon Lee 이지원 | 매니저 > > • Strategic Agency Manager > > • Google Customer Solutions > > • lji...@google.com | +82 (0) 10 5688 7158 <+82%2010-5688-7158> > > > > > On Thu, Jan 23, 2025 at 7:19 PM Google Ads API and AdWords API Forum < > adwor...@googlegroups.com> wrote: > >> >> Hi, >> >> Thank you for contacting the Google Ads API support team. >> >> To better assist you, could you please provide an uncropped screenshot of >> the Google Ads UI where the conversion data at the asset level (or >> creative level) is presented? This will help us to check the feasibility of >> fetching similar data through the API. >> >> On Tuesday, January 21, 2025 at 11:43:56 AM UTC+5:30 Jiwon Lee wrote: >> >>> Hi team, >>> >>> My agency frequently uses their own internal dashboard for holistic >>> digital marketing measurement. They use API to get real-time data, but >>> having a hard time managing detailed data of Google campaigns. Currently >>> Google Ads API only sends conversion data on asset group level for Pmax or >>> DemandGen, but they want to know if there is anyway they can get asset >>> level data for this (ie. conversion data per creative). This will help my >>> agency to attribute the right amount of conversions to the Google Ads >>> campaigns and secure more Google budget going forward. Could you help us >>> with this? Let me know if you need any more details to proceed. >>> >>> All the best, >>> Jiwon >>> >> -- >> -- >> =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ >> Also find us on our blog: >> https://googleadsdeveloper.blogspot.com/ >> =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ >> >> You received this message because you are subscribed to the Google >> Groups "AdWords API and Google Ads API Forum" group. >> To post to this group, send email to adwor...@googlegroups.com >> To unsubscribe from this group, send email to >> adwords-api...@googlegroups.com >> For more options, visit this group at >> http://groups.google.com/group/adwords-api?hl=en >> --- >> You received this message because you are subscribed to a topic in the >> Google Groups "Google Ads API and AdWords API Forum" group. >> To unsubscribe from this topic, visit >> https://groups.google.com/d/topic/adwords-api/gDNTNe2ySCQ/unsubscribe. >> To unsubscribe from this group and all its topics, send an email to >> adwords-api...@googlegroups.com. >> To view this discussion visit >> https://groups.google.com/d/msgid/adwords-api/9c0b6066-bb49-4c41-b231-9f529a2d2e01n%40googlegroups.com >> >> <https://groups.google.com/d/msgid/adwords-api/9c0b6066-bb49-4c41-b231-9f529a2d2e01n%40googlegroups.com?utm_medium=email&utm_source=footer> >> . >> > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. To view this discussion visit https://groups.google.com/d/msgid/adwords-api/f186989b-d555-492c-87a0-388c1874c319n%40googlegroups.com.