Hi,

Thank you for reaching out to the Google Ads API support team.

Historical metrics <https://support.google.com/google-ads/answer/3022575> 
provide 
metrics on how keywords have previously performed on Google Search 
including average monthly searches (past 12 months) and competition level. 
I would recommend you refer to this guide on 'Generate historical metrics 
<https://developers.google.com/google-ads/api/docs/keyword-planning/generate-historical-metrics>'
 
for more information on how to generate historical metrics in the Google 
Ads API.

With regard to your concern about getting the empty data when fetching the 
impressions and clicks, please provide us with the complete API logs (
request 
<https://developers.google.com/google-ads/api/docs/concepts/field-service#request>
 and response 
<https://developers.google.com/google-ads/api/docs/concepts/field-service#response>
 logs 
with request-id 
<https://developers.google.com/google-ads/api/docs/concepts/call-structure#request-id>
 and request header 
<https://developers.google.com/google-ads/api/docs/concepts/call-structure#request_headers>)
 
generated at your end.

If you are using a client library and haven't enabled the logging yet, I 
would request you to enable logging for the specific client library that 
you are using. You can refer to the guides Java 
<https://developers.google.com/google-ads/api/docs/client-libs/java/logging>
, .Net 
<https://developers.google.com/google-ads/api/docs/client-libs/dotnet/logging>
, PHP 
<https://developers.google.com/google-ads/api/docs/client-libs/php/logging>
, Python 
<https://developers.google.com/google-ads/api/docs/client-libs/python/logging>
, Ruby 
<https://developers.google.com/google-ads/api/docs/client-libs/ruby/logging>
 or Perl 
<https://developers.google.com/google-ads/api/docs/client-libs/perl/logging> to 
enable logging at your end. For REST interface requests, you can enable 
logging via the curl command by using the -i flag.

You can send the details via *Reply* *privately** to the author option*, or 
*direct 
**private* *reply* to this email.

Thanks,
Google Ads API Team


On Saturday, December 21, 2024 at 2:21:47 AM UTC+5:30 
bhashya...@walmart.com wrote:

I was using the API to pull metrics like competition level and average 
monthly searches. I tried to pull additional metrics like clicks and 
impressions, but all the values are returning either as null or 0. Is there 
different accesses for customer IDs and I will need to create another one 
or is there another way I can solve this problem?

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