Hi Team,

We use Segment.io <https://segment.com/>, a third-party tool, to connect 
sources and destinations. One of the destinations creates a Customer Match 
Target List in the Google Ads account.

In the Segment UI source, we can only specify one email, phone number, zip 
code, first name, and last name per row, which is then uploaded to the list 
via the API.

However, the manual Google Customer Match List template allows specifying 
multiple emails, phone numbers, and other fields in the same row.

We'd like to understand if there is any impact when specifying identifiers 
in a single row versus multiple rows. For example:

   - *Single Row*: a. testu...@example.com, testu...@example.com
   - *Multiple Rows*: 
   a. testu...@example.com
   b. testus...@example.com

Would this affect the match rate significantly?

Thanks!

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