Hi,

Thank you for reaching out to the Google Ads API support team.

I understand you're seeking guidance on whether it's possible to update the 
BUSINESS_NAME asset using the Google Ads API. Please note that assets, 
including images (ImageAsset), videos (YoutubeVideoAsset), etc., are shared 
across multiple ads and are immutable. This means they cannot be updated via 
the API. If you need to stop an asset from serving, you must remove it from the 
entity using it.

For HEADLINE and DESCRIPTION asset types, you were able to create new ones and 
remove older ones because the maximum limit for these assets is 15 and 5, 
respectively, allowing flexibility to add and remove as needed. However, for 
the BUSINESS_NAME asset, only one asset is required per asset group. As a 
result, you cannot create a new one or delete the existing one. For more 
details, I would recommend you to refer to the Required assets documentation.

The approach you mentioned involves creating new assets and removing older 
ones, but this does not equate to updating an asset. Unfortunately, there is no 
way to directly update assets using the Google Ads API.

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGl00:ref" 
(ADR-00276031)

Thanks,

Google Ads API Team


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