Hi (Eric?), In Swedish and other Scandinavian languages diacritic letters are not just umlauts, but are actually new letters and compose new words.
We have noticed strange search volumes for keywords with diacritic characters (in Swedish: åäö) that should have fairly large search volumes in the localized targeting Sweden/Swedish. This problem is probably common in several other languages with other diacritic characters, but we are mainly interested in Swedish keywords. One example is 'friskvård' (meaning health care) which is collated to 'friskvard' (nonsense). There are other examples where the collation of non latin characters change the meaning of the word completely, e.g. 'väder' (weather) vs. 'vader' (calfs) or 'hål' (hole) vs. 'hal' (slippery). For the example 'friskvard/friskvård' there are 12 local monthly searches using exact match, but for the less generic keyword 'friskvård uppsala' (where Uppsala is a city) there are 880 local monthly searches using the same matching. One could argue that the search volumes actually are correct, but we think it is very improbable. The following localized searches suffixed by the 5 largest Swedish cities (ordered by population size) have suspiciously low or missing search volumes for "diacritically challenged" keywords: 'catering stockholm' - 74000 'catering göteborg' - n/a 'catering malmö' - n/a 'catering uppsala' - 12100 'catering västerås' - 320 Since we fail to retrieve local search volumes for exact matching, this might be a different problem, but we suspect the non latin character collation here as well. Two keywords that seem to deviate from this problem and have reasonable search volumes are 'catering örebro' and 'catering norrköping'. All problems are reproducible in the online AdWords keyword tool, so it's not an API or client specific problem. Best regards -- Martin -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
