In my sale campaign, broad match keywords like "Order Glasses Online" and "Order Prescription Glasses Online" are giving me a ROAS of 3, and I have 2-3 ad groups using these long-tail broad match terms. However, when I try to increase the budget, I end up with a lot of irrelevant clicks or clicks from competitors. To improve the quality of search terms, I’m considering creating a new ad group within the same campaign using exact match keywords like "Glasses Online," "Order Glasses," and "Glasses," with TROAS. is it a good idea or what would you advise?
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