Hi,

Kindly note that enabling "Final URL" in your Performance Max campaign settings 
allows your campaign to replace your Final URL with a more relevant landing 
page from the Final URL domain, based on the user’s search intent. The Final 
URL expansion can serve and receive traffic on any page that hasn’t been 
excluded. This means that if you have a subdirectory (like 
www.example.com/brand), your campaigns may be optimized to show both general 
and brand subdirectory pages.

However, as mentioned earlier placement exclusions are not compatible with the 
PMax campaigns using Google Ads API. But you can use the campaignCriteria for 
other campaign types like search and display.
This message is in relation to case "ref:!00D1U01174p.!5004Q02vFnsI:ref" 
(ADR-00266964)

Thanks,

Google Ads API Team

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