The support team is providing incorrect information. Enhanced conversions for leads do not require that the same conversion event, which you send via API, occurs on the website. Here’s how it actually works: when a user fills out any form on your website that includes an email address, you can use a tag to send this information to Google. This allows Google to link the email with the user's GCLID.
When you send a conversion event via the API, you have the option (but it is not mandatory) to use the email instead of the GCLID. However, if you are already collecting the GCLID and have the capability to send it, there will be no difference in the outcome. This has been verified through sending events with different setups, all resulting in identical metrics in the Google interface. Moreover, this process is essentially described in the documentation. If you expect that sending emails in conversions will work like in other advertising networks, where Google will match the email from its data, this functionality is supported by Enhanced Conversions for Web. Enhanced Conversions for Web indeed requires that the conversion event is sent from the web, after which you can later supplement it with user_identifiers via the API. On Tuesday 6 August 2024 at 03:02:37 UTC+3 Adeola Morren wrote: > Refreshing my memory on something; > > It had been suggested that we use enhanced conversions for leads instead > of uploading google click id conversions. > > 1. Enhanced conversions for leads does not work, if the conversion was not > sent from the website PRIOR to sending enhanced conversion, is that correct? > > In other words its impossible to use enhanced conversion by it self? > > 2. If that is the case then it is implied that if you can not capture the > conversion on the web page first, tht you should NOT use enhanced > conversion for leads, but rather you should use Upload Click Conversion > action, is that correct? > > 3. When using Upload Click Conversion, you can not pass in the email, or > else it will be treated as an enhanced conversion, and given that there was > no prior conversion submitted because we dont use regular conversion > tracking on the website, it would just fail, is that correct? > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/ca637c78-8681-4888-8f2a-3c2f0a1928b9n%40googlegroups.com.
