Hi,

The search terms are NOT available on the search_term_view for Performance 
Max campaigns. Search terms can be found by accessing a single campaign 
(filter by campaign ID) and a single campaign_search_term_insight 
(campaign_search_term_insight.id) in the campaign_search_term_insight view 
<https://developers.google.com/google-ads/api/fields/v16/campaign_search_term_insight>
 
.  In order to get all search terms you would need to iterate over the list 
of search term insights (these are the search categories you see in the UI) 
for a particular campaign. Please be aware that similarly to the PMAX 
search term report in the UI - the data is quite confusing, and is cannot 
be aggregated. 

My follow up question is - is there a way to avoid the iteration? This 
process becomes almost impossible for campaigns with large numbers of 
categories. Has anybody been able to find a smarter way of doing this?

Moshik

On Tuesday, February 20, 2024 at 11:30:55 PM UTC+2 Google Ads API Forum 
Advisor wrote:

> Hi,
>
> Thank you for reaching out to the Google Ads API support team.
>
> After reviewing your concern, I understand that you want to retrieve 
> search term data via the Google Ads API. I would recommend you check the 
> search_term_view 
> <https://developers.google.com/google-ads/api/fields/v15/search_term_view> 
> resource to get a search term view with metrics aggregated by search term. 
> Since campaign 
> <https://developers.google.com/google-ads/api/fields/v15/campaign> is one 
> of the attributed resources, you can get PERFORMANCE_MAX data by using the 
> proposed resource.
>
> Also, please go through Performance Max reporting 
> <https://developers.google.com/google-ads/api/docs/performance-max/reporting> 
> to get the information, specifically campaign category is PERFORMANCE_MAX.
>
> I hope this helps. If the above proposed resources are not able to provide 
> your required information, please get back to us with an uncropped UI 
> screenshot with clear visibility of the customer ID, where you are able to 
> see the expected data that you want to retrieve via the Google Ads API, so 
> that we can assist you accordingly. 
> This message is in relation to case "ref:!00D1U01174p.!5004Q02rzHLQ:ref"
>
> Thanks,
>   
> [image: Google Logo] Google Ads API Team 
>
>
>

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  • Re... Bill Kimutai
    • ... Moshe Shechter
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