Good Day,
I’m trying to forecast the value of various keywords using the google
Adwords API. So far, the clicks, costs per click, and other metrics
returned through the API don’t come anywhere close to those retrieved
through the Keyword Planner console. There are several adjustable forecast
parameters in the console such as language, location, and search network,
and I tried to match these parameters in the API but still there is alot of
difference.
Here is the data returned by the API
{
"campaignForecastMetrics": {
"impressions": 14520.986328125,
"clickThroughRate": 0.32958287000656128,
"averageCpcMicros": "31342",
"clicks": 4785.8681640625,
"costMicros": "150000030",
"conversions": 74.193649291992188,
"conversionRate": 0.015502652153372765,
"averageCpaMicros": "2021736"
}
}
and here is the data by keyword planner console
Conversions
120
Avg. CPA
$1.25
Clicks
3.8K
Impressions
17K
Cost
$150
CTR
22.6%
Avg. CPC
$0.04
Please let me know if you need any information from our end to assist in
resolving this issue.
Best regards,
Numan Tariq
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