Hi Google Ads API Support Team, I would just like to get assistance in clarifying which method to use for our lead and post-lead conversion action posting to Google Ads via API.
I have a lead generation site that has an initial conversion action for *Leads* We send conversions to Google Ads via GTM on website Then we also have our custom CRM that collects the leads from the website - and I am working on creating Google Ads API integration for posting conversions to Google Ads from it to make sure leads are recorded towards the *conversion actions* we created under Google Ads. Which method should our API use: Upload Click Conversions <https://developers.google.com/google-ads/api/docs/conversions/upload-clicks> or Enhanced Conversions for Leads <https://developers.google.com/google-ads/api/docs/conversions/enhanced-conversions/leads> or Adjust Conversions <https://developers.google.com/google-ads/api/docs/conversions/upload-adjustments> Also, our internal CRM would also like to send post-lead conversions like *Appointments* and *Purchase*. In this case, what method should we use? For *Appointments*, do we send another Enhanced Conversions for Leads <https://developers.google.com/google-ads/api/docs/conversions/enhanced-conversions/leads> using a different *conversion_action_id* (made for Appointment) OR do we use Adjust Conversions <https://developers.google.com/google-ads/api/docs/conversions/upload-adjustments> ? And what about *Purchase* conversions? which one of the 3 should we use? Upload Click Conversions <https://developers.google.com/google-ads/api/docs/conversions/upload-clicks> or Enhanced Conversions for Leads <https://developers.google.com/google-ads/api/docs/conversions/enhanced-conversions/leads> or Adjust Conversions <https://developers.google.com/google-ads/api/docs/conversions/upload-adjustments> I'm confused which method to follow to post *Leads*, *Appointments*, and *Purchase* conversions that are set as enhanced conversion actions under Google Ads. Thanks in advance. Kind regards, G San Upside Digital -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/4e0b7e01-b792-4473-9de4-84120e15a7a0n%40googlegroups.com.
