Hi,

Thank you for reaching out to the Google Ads API support team.

Please find below responses for your queries:

1) Are there any advantages of sending product Id (as this is mentioned as an 
optional property)? If yes, can you explain a bit more on what advantages we 
get by sending those IDs.

There are a few advantages of sending product identifiers when sending 
conversions using the Google Ads API:

Improved accuracy: Sending product identifiers can help to improve the accuracy 
of your conversion tracking, as it allows Google Ads to match the conversions 
to the correct products in your Merchant Center account.
Better insights: Sending product identifiers can also give you better insights 
into your conversion data. For example, you can see which products are driving 
the most conversions, and which products are converting at a higher rate.


2) what if the product identifiers sent are not matching with the ones in the 
merchant center, Would there be any negative impact here?

I would like to inform you that If the product identifiers that you send do not 
match the ones in your Merchant Center account, Google Ads will not be able to 
match the conversions to the correct products. This could lead to inaccurate 
conversion tracking and reporting.

Kindly get back to us if you have any further queries.

This message is in relation to case "ref:_00D1U1174p._5004Q2p38F5:ref"

Thanks,

Google Ads API Team

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  • Pr... Kannekanti Manoj
    • ... 'Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum

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