Hi, Thank you for reaching out to the Google Ads API support team.
Please find below responses for your queries: 1) Are there any advantages of sending product Id (as this is mentioned as an optional property)? If yes, can you explain a bit more on what advantages we get by sending those IDs. There are a few advantages of sending product identifiers when sending conversions using the Google Ads API: Improved accuracy: Sending product identifiers can help to improve the accuracy of your conversion tracking, as it allows Google Ads to match the conversions to the correct products in your Merchant Center account. Better insights: Sending product identifiers can also give you better insights into your conversion data. For example, you can see which products are driving the most conversions, and which products are converting at a higher rate. 2) what if the product identifiers sent are not matching with the ones in the merchant center, Would there be any negative impact here? I would like to inform you that If the product identifiers that you send do not match the ones in your Merchant Center account, Google Ads will not be able to match the conversions to the correct products. This could lead to inaccurate conversion tracking and reporting. Kindly get back to us if you have any further queries. This message is in relation to case "ref:_00D1U1174p._5004Q2p38F5:ref" Thanks, Google Ads API Team -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/4gCzd000000000000000000000000000000000000000000000S21ZP500Z5W1YTWURXmSNEShbsd0Ug%40sfdc.net.