Hi there,

We've noticed that our metrics (impressions, clicks, cost) have been 
decreasing during the day when we look for the data of the last 3 or 4 
days. Is not a significant variance, but in some cases it can get up to *3 
or 4%* lower of the first value that was reported (and this is happening to 
all accounts, everyday). This happens both with data coming from the API 
and the UI.

Taking a look at the documentation on data freshness 
(https://support.google.com/google-ads/answer/2544985?hl=en-GB) it seems 
this is something that could be expected, but we would like a confirmation 
of this behaviour and to understand if this is due to the topic 
*Adjustments* on which it mentions about removed invalid traffic for 
example.

Thank you in advance,

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  • Me... João Moniz
    • ... João Moniz
      • ... 'Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum

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