Thank you for the answer. "This is because of the segmentation effect where when adding some segments, the metrics in the summary row may decrease."
May this (summary decrease) affect all segments/reports in some cases? For example segments: * device, * ad_network_type, * ad_destination_type and reports: * campaign * ad_group_ad * click_view. On Tuesday, August 22, 2023 at 3:40:23 PM UTC+3 Google Ads API Forum Advisor wrote: > Hi, > > Thank you for raising this concern to the Google Ads API support team. > > Upon checking, it appears that your query contains the segment field, > segments.click_type. Kindly note that the Google Ads API mirrors the Google > Ads UI/Interface which means that the API should be able to retrieve the > exact data that the UI is showing. > > This is because of the segmentation effect where when adding some > segments, the metrics in the summary row may decrease. For example, when > segments.keyword.info.match_type is added to a query with FROM ad_group_ad, > that segment is telling the query to only get the rows of data that have > keywords, and remove any row that is not associated with a keyword. In this > case, the metrics would be lower because it would exclude any non-keyword > metrics. Another example is adding segments.device to a query, results in a > report with a row for each combination of device and the specified resource > in the FROM clause, and the statistical values (impressions, clicks, > conversions, etc.) split between them. More of the details regarding this > can be found in this *Segmentation* ( > https://developers.google.com/google-ads/api/docs/reporting/segmentation) > guide. > > Moreover, upon checking, it appears that the Google Ads UI is also showing > 0 costs data. That said, I would suggest reaching out to the *Google Ads > Product support team* (https://support.google.com/google-ads/gethelp) as > they are the appropriate team who can provide guidance to UI-related > details. > > [image: Image_2023-08-22_20-33-38.png] > > This message is in relation to case "ref:_00D1U1174p._5004Q2o72wT:ref" > > Thanks, > > [image: Google Logo] Google Ads API Team > > > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/107f862e-8f89-4030-99fc-6ef7f90ca943n%40googlegroups.com.
