Hi, This has been mentioned in a few other conversations, but wanted to renew the topic and provide some additional details. The costs that the Google Ads API/UI reports for Local Services campaigns are inconsistent with those reported in the Local Services API/UI, and with how Google Ads costs get reported for other campaigns, but if they were to get aligned I think the Google Ads API would become an incredibly useful tool for managing Local Service Ads.
With Local Services, costs accrue for charged leads; however, those charged leads can be disputed. If a dispute is approved, the cost associated with that lead is credited back to the advertiser, and the lead is no longer considered "charged" from a spend reporting perspective (i.e., the Local Services API and UI remove those from the Current Period Cost and Leads Charged). This is similar to how Google Ads handles invalid clicks -- when a click is deemed invalid (be it in real time, within a few hours, or weeks later), the spend is credited back and the click and its associated cost get removed from the campaign reporting. However, for campaign reporting of Local Services campaigns in Google Ads, successfully disputed leads are still counted under Conversions and the spend that was refunded is still counted under Cost. This approach to reporting Local Services costs in Google Ads renders it unusable, at least for my workflows. On the other hand, if refunded spend was removed from the Cost reporting in Google Ads (or could be identified in some way), this would be a HUGE help for managing Local Service Ads, since the Google Ads API is far more powerful and reliable than the Local Service Ads API. -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/d2fb187d-21e6-47c2-8b62-508ee0be0613n%40googlegroups.com.
