I implemented the Google Ads API because Conversion Tracking based in cookies / JS is going to end in the near future. I did this with all the major ad platforms.
The problem with Google is that the Google Ads API does not behave the same as the Google Ads Conversion Tag. The biggest disadvantage that I am seeing is the need to wait from 4-6 hours to upload offline conversions. This is specially a big issue when running big volume campaigns. https://developers.google.com/google-ads/api/docs/conversions/upload-clicks https://support.google.com/google-ads/answer/7012522?hl=en This is too much time to wait to upload conversions. Other ad platforms allow to send CLICK IDs the moment they are generated. I don't understand why Google Ads API can't process CLICK IDs in real time and the Google Ads Conversion Tag can. This is a clear disadvantage between using the API vs the JS tag. Because you don't see real time data in the Google Ads dashboard, you see data with 6 hours delay, causing making bad optimization decisions (pausing campaigns, ad groups, ads etc.) I hope you can fix this soon and really take action on this feedback. -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/115b9641-0efd-4e93-9c54-52ece3b0824en%40googlegroups.com.
