Hi Simon,

As I indicated, this service allows for the addition of negative
keywords or placements.  NegativeCampaignCriterion is the only
concrete type that extends CampaignCriterion:

  
http://code.google.com/apis/adwords/v2009/docs/reference/CampaignCriterionService.NegativeCampaignCriterion.html

The effects of negative keywords are explained here:

  http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=63235
  http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=105671

Because negative keywords can't be used to match a query ad parameters
cannot be assigned to them.

Best,
- Eric

On Mar 17, 9:56 pm, Simon <simon.kitch...@airnz.co.nz> wrote:
> > The purpose of the CampaignCriterion is to allow you to add negative
> > keywords or placements to a campaign, as is available in the AdWords
> > web interface.
>
> Thanks for your reply, Eric. Unfortunately it isn't what I was looking
> for. It's clear from the API that this adds a Criterion to a Campaign.
> My question was: what *effect* does this have?
>
> Here's my best *guess*:
>
> Adding a CampaignCriterion (to associate a Criterion with a Campaign)
> has the same effect as adding an AdGroupCriterion with the same
> Criterion values for each AdGroup in the Campaign. Note, however, that
> it is not possible to create AdParam objects for a CampaignCriterion;
> if AdParams are needed then an AdGroupCriterion must be explicitly
> used.
>
> Have I got it right?
>
> Thanks, Simon

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