Hi, Yes, that can be a good way to think about it. A Criterion is to a word as an AdGroupCriterion is to a sentence context.
Best, - Eric On Jan 15, 11:55 am, shive <s.komend...@gmail.com> wrote: > On Jan 15, 5:18 pm, AdWords API Advisor <adwordsapiadvi...@google.com> > wrote: > > > Hi, > > > In the v2009 API a keyword is made of two parts: the > > BiddableAdGroupCriterion (which extends AdGroupCriterion) and the > > Keyword (extends Criterion). The BiddableAdGroupCriterion (the outer > > object) holds the ad group specific configuration for a keyword, > > including it's bid, desitnation URL, etc. The Keyword (the inner > > object) holds the permanent fields of the keyword, like the text and > > match type. Identical keywords will have identical Keyword objects > > with the same ID. > > Looks like I already knew it but still, I was making mistake by > determining uniqueness on wrong level :) > > Let me say how I understand it now. One could say that the Keyword > itself doesn't belong to any adgroup but instead it's something like > an ordinary word in human language and it can be shared between > various use cases (Criteria). You can't tell that the word "WORD" is > different than "WORD" only because it was used in two different > sentences (maybe it sounds weird but I think it's a good analogy). > > Am I right now?
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